THREE

MAIN/Interview

QUESTION

1 What?

What do you do in Fort Mason Farmers' Market?

Littora was built on rich research. We keep looking

for what features users really need.

2 Why?

Why do you like the Fort Mason Farmers' Market?

3 Who?

Who do you usually go with?

INTRO/Interview

1. I'm building an app specifically for Fort Mason Farmers' Market. Can I ask you some questions about it?

2. Can you tell me a little bit about yourself?

3. What is the last time you went to Farmers' Market?

4. How was it?

5. Who were you go with?

BODY/Interview

PRE-Farmer's Market

IN-Farmers' Market

AFTER-Farmers' Market

1/ What will you prepare before going to Farmers' Market?

2/ How do you get there?

3/ Who do you usually go with?

4/ What Farmers' market you usually go?

5/ What's your consideration when you choose farmers' market?

6/ How do you know them?

1/ What do you usually do in Farmers' market?

2/ How long you stay there?

3/ What do you usually buy?

4/ What is your feeling when you are in the market?

5/ What do you like about Farmers' market?

6/ What do you want to complain about Farmers' market?

1/ Where do you usually do after farmers' marker?

2/ Did you get the food you want there?

3/ How do you leave?

Interview

RESULTS/Interview

1 What do you do in Fort Mason Farmers' Market?

1/ Hang out, Explore nearby museums

2/Go eat in food vendors

3/Walk the dog

4/Buy ingredients and foods.

2 Why do you like the Fort Mason Farmers' Market?

1/ Local, fresh and organic foods

2/ Randomly meet something interesting

3/ Enjoy brunch at food vendors

4/Nice view, comfortable environment

5/ a bunch of museums and events around farmers' market. There are lots of place can be explored after enjoying farmers' market

6/ Good vibes

7/ Communication

3 Who do you usually go with?

1/ Friends

2/ Boyfriends

3/ Family

How long do you stay in farmers' market?

1/ Average one hour

Where do you go after farmers' market

1/ Visit other place near farmers' marker.

What is farmers' market different than normal Supermarket?

1/ I don't have to buy a big whole bag

2/ I can communication and talk with other

people, not just go buy and check

3/ I can enjoy fresh air, nice weather and

good environments, relax and friendly vibe

How did you get there?

1/ Car

Results

PERSONA/Interview

Jessie

Student

20 years old

1/ Studying in USF

2/ Coffee addictor

3/ Avocado toast lover

4/ Have a lovely dog

5/ Amateur Photographer

6/ Living with her boyfriend

7/ Hang out with friends a lot

Jessie:

"If I get up early on Sunday morning, I will go farmers' market at fort mason center with my boyfriend. I really like avocado toast there, but it is limited offer. I have to drive there earlier, and waited in line for about half hour. "

Persona

THREE

MAIN/Interview

QUESTION

1

What?

What do you do in Fort Mason Farmers' Market?

Littora was built on rich research. We keep looking

for what features users really need.

2

Why?

Why do you like the Fort Mason Farmers' Market?

3

Who?

Who do you usually go with?

INTRO/Interview

1. I'm building an app specifically for Fort Mason Farmers' Market. Can I ask you some questions about it?

​

2. Can you tell me a little bit about yourself?

​

3. What is the last time you went to Farmers' Market?

​

4. How was it?

​

5. Who were you go with?

BODY/Interview

PRE-Farmer's Market

IN-Farmers' Market

AFTER-Farmers' Market

1/ What will you prepare before going to Farmers' Market?

​

2/ How do you get there?

​

3/ Who do you usually go with?

​

4/ What Farmers' market you usually go?

​

5/ What's your consideration when you choose farmers' market?

​

6/ How do you know them?

1/ What do you usually do in Farmers' market?

​

2/ How long you stay there?

​

3/ What do you usually buy?

​

4/ What is your feeling when you are in the market?

​

5/ What do you like about Farmers' market?

​

6/ What do you want to complain about Farmers' market?

1/ Where do you usually do after farmers' marker?

​

2/ Did you get the food you want there?

​

3/ How do you leave?

RESULTS/Interview

1

What do you do in Fort Mason Farmers' Market?

1/ Hang out, Explore nearby museums

​

2/Go eat in food vendors

​

3/Walk the dog

​

4/Buy ingredients and foods.

2

Why do you like the Fort Mason Farmers' Market?

1/ Local, fresh and organic foods

​

2/ Randomly meet something interesting

​

3/ Enjoy brunch at food vendors

​

4/Nice view, comfortable environment

​

5/ a bunch of museums and events around farmers' market. There are lots of place can be explored after enjoying farmers' market

​

6/ Good vibes

​

7/ Communication